HoundIt User Personas

HoundIt User Personas

HOUNDIT USER PERSONAS

These are user personas HoundIt, a search engine specifically for academic and professional websites and online documents. My philosophy when creating user personas is to create them within the look and themes you intend to use within the website or application itself; this way, that those qualities are constantly being put forth to the development team, not just to remind them, but to be thought on and examined throughout the development process.  Thus, we worked to create a look that was both amusing and practical.Yes, this is a search engine for professional and serious use, but does that mean we must make this so stuffy and dour? Isn't there some joy and fun in the hunt for the correct source and just the right paper? The mint green and orange offer a modern look that compliments the straight lines that separate the different sections and which provide a more conventionally professional appeal. The cartoon persons  are round and contrasts with those straight lines, but are tied in with the rest of the design by their colors. 

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Penny Chic: Logo and Press Release

Penny Chic: Logo and Press Release